A reception building with a large showroom, cafeteria and meeting room was completed.
The company name was amended to Création Gross GmbH & Co. KG.
The collection and how to market it had to meet the ever-accelerating changes in fashion. In 2004, the collection team made a second attempt to present a collection that clearly stood out from ‘CARL GROSS’ with the ‘CG’ line.
The market required immediately available goods. This resulted in increasingly extensive NOS (never out of stock) storage. The situation called for the company to build a new logistics centre of 13,000 m² over four levels.
In parallel with the work done on the new building, the old logistics hall was gutted and modernised. The final inspection, picking and dispatch are still carried out there today for about 1,200 commercial partners in 48 countries.
Our own distribution channels to the end consumer were set up in the form of factory outlets to allow us to market surplus goods, goods on sale or return, and items from older collections.
On 26 August 2010, the Hersbruck outlet opened, having evolved from the factory outlet that had existed since the early 1990s.
Later factory outlets followed along the Brenner Pass, in Soltau, Jettingen, Montabaur, Geislingen, Rostock, Bremerhaven and Kiefersfelden.
The company celebrated its 85th anniversary.
