Find out here what drives us as a company, what challenges we overcome and what successes we celebrate. Discover our passion and commitment to fashion and style.

Création Gross is GRS (Global Recycled Standard) certified

At 22.11.2023

Création Gross GmbH & Co. KG has been GRS certified since November 2023, thus expanding its product range to include sustainable clothing. GRS-certified products will be available under the two lines “NextGen project by CG – CLUB of GENTS” and “CARL GROSS CONCEPT GREEN” starting from the Fall/Winter 2024 collection.
The GRS certification marks a significant stride for Création Gross towards sustainable products, building on the foundation laid by GOTS certification in 2021. Création Gross is listed in the register of standards under the license number CERES-1038.
The Global Recycled Standard, a Textile Exchange standard, aims to foster a higher percentage of recycled content in products. Through the verification of recycled content, both brands and consumers are empowered to make informed purchasing decisions, promoting transparency in the process.

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Thorsten Grönlund Leaves from Création Gross

At 06.10.2023

Thorsten Grönlund, Division Head of CARL GROSS, will be leaving the company by his
own request at the end of April 2024 to pursue a new professional challenge.
The 54-year-old joined Création Gross in 2019, taking charge of the CARL GROSS brand.
During his tenure, he played a pivotal role in expanding the brand’s visibility and
developing the sustainable Concept Green capsule.

“We deeply regret Mr. Grönlund’s decision, but we respect his motivations. Thorsten
Grönlund, along with his team, has successfully refined the brand profile of CARL GROSS
and significantly increased its revenue. We thank him for his outstanding contributions and
wish him all the best on his future endeavours,” said Ralph Böhm, Managing Director of
Sales, Product, and Marketing.

A successor for the position has not been determined at this time.
Further details will be provided in due course.

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Relaunch of the retailer portal

Direct access to brands, articles, promotions and stocks around the clock

At 25.07.2023

Création Gross GmbH & Co.KG relaunches the retailer portal of both brands CARL GROSS and CG – CLUB of GENTS. The web-based portal allows customers to access comprehensive information about brands, promotions, items and inventory at any time. In addition, retailers have the option of conveniently placing their reorder and pre-order orders via the portal around the clock.

The user-friendly web-based system provides retailers with direct and easy access to a wide range of information such as detailed product descriptions, images and specifications. It also provides insight into the latest promotions and special offers and current inventory of available products. Retailers can conveniently place their reorder and pre-order requests online 24/7, speeding up the ordering process and increasing efficiency.

“With the relaunch of our B2B portal we are focusing on an improved customer experience and more efficient collaboration with our business partners,” says Katharina Reitmaier, Head of E-Commerce & Business Development. “We are convinced that the new portal will help our retailers to satisfy their customers through the information and order options available in real time.”

With the new retailer portal, Création Gross GmbH & Co.KG sets another milestone in the provision of digital services for business partners.

The new B2B portal of Création Gross GmbH & Co.KG is now available for registered retailers. Interested business partners can register on the website and get access to all features and benefits.

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Création Gross in new corporate design

At 17.07.2023

The company Création Gross GmbH & Co. KG got its first independent corporate design with the newly developed website

The aim was to give Création Gross a face as a company and employer and to offer both brands CARL GROSS and CG – CLUB of GENTS a neutral platform. Visitors to the site can expect documentary images as well as descriptive texts depicting the company and its locations.

The Responsibility section is a central component of the corporate website. The sustainability activities under the claim ALL ABOUT NEXT, deal with the topics supply chain, environmental protection and social issues. These are presented in a comprehensible way and are constantly being expanded. The news section contains press releases and further insights into current topics and projects of the company.

Direct access to all Création Gross sale platforms has been created. This includes the brand pages of CARL GROSS and CG – CLUB of GENTS, direct access to the B2B area and a newly designed outlet page.

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CG -CLUB of GENTS introduces new Pop-Up concept and expands the NextGen project for order start

At 11.07.2023

CG – CLUB of GENTS is placing its focus on the sales floor for the season Spring/Summer 2024 with the new Pop-Up concept. By presenting various product groups and sublines individually, the new collection becomes a highlight for both retailers and customers.
The new Pop-Up concept by CG – CLUB of GENTS can be customized according to the retailer’s needs with individual elements and clothes racks and adapted to the available presentation space. The highlight of the concept is the Tower, which serves as a small Pop-Up with additional decorations – creating an eye-catcher for the collection, especially in small areas. The colors black and hague blue are from the existing store design, providing an appealing atmosphere to the space. Black expanded metal in a mesh look not only creates a modern street look but also ensures stability and necessary transparency on-site. With this unique concept, the menswear label aims to give its retailers the opportunity to present their products in an innovative way and provide customers with an unforgettable shopping experience.
In addition to the main and subline products, the Pop-Up can also be filled with items from the new NextGen project. Since Autumn/Winter 2023, CG – CLUB of GENTS offers sustainable products as part of the NextGen project, focusing on the use of selected raw materials and fabrics. The outer fabrics of these products are made entirely from sustainable materials, sourced from certified recycled or naturally renewable resources. In the new summer collection, all looks are 100% GOTS certified. Colors such as sage, natural, navy, and black are timeless and versatile. Different shades of yellow freshen up the styles and convey a sense of lightness. Wide-cut, casual trousers, waistcoats, and jackets made of linen or cotton, as well as super-lightweight sweater-style t-shirts, are trendy and redefine the suit look.

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Fashion meets Sport: CG – CLUB of GENTS starts cooperation with Felix Kroos

At 06.06.2023

Felix Kroos – podcast host, TV expert and ex captain of 1. FC Union Berlin – will be the new exclusive
brand partner of CG – CLUB of GENTS. The cooperation will start in May 2023 and will initially run for
two years. CG – CLUB of GENTS has been the premium sponsor and official men’s outfitter of 1. FC
Union Berlin since 2021. The connection to the Union player Felix Kroos was obvious.

The collaboration started at the beginning of May with a fitting and shooting in Berlin. Every season,
Felix Kroos is outfitted with the latest looks from the brand. From sporty-elegant to casual-relaxed, all
styles are included. The selected favorite looks of Felix Kroos are now available on the following landing

In addition to digital communication via the online shop and the social media channels of CG – CLUB of
GENTS, Felix Kroos will also be seen in the brand’s looks in his media appearances.
“We are delighted to have Felix Kroos as our partner,” says Ralf Klute, Division Head of CG – CLUB of
GENTS. “The relaxed demeanor and his honest manner reflect exactly what our brand stands for.”
Through the collaboration, CG – CLUB of GENTS aims to reach a broader target group via diverse
communication channels in the future. Collections and looks are to be presented in a way that is
appropriate for the target group and inspire people to style them.

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CG – CLUB of GENTS is part of the European Bridal Week

At 04.04.2023

The menswear label CG – CLUB of GENTS is presenting the 2024 event and wedding program of its
subline Your Own Party by CG – CLUB of GENTS at the European Bridal Week in Essen. Since 2019, the
subline Your Own Party by CG – CLUB of GENTS has established itself as one of the leading suppliers
for wedding outfits in the DACH region. The collection ranges from boho looks to elegant evening wear
to matching accessories. The international trade fair for wedding fashion took place this year from 01
to 03 April 2023.
The collection has the motto “Bright up the night” and takes up on the most important trendsfor 2024.
With natural fabrics like linen, wool and silk, the collection offers a wide range of haptics and qualities.
Natural tones such as petrol, marble grey, different shades of red and a powdery sage also set the tone
for the wedding fashion. From glamorous styles in wool and silk to understated linen, the collection
offers a wide choice.
The highlights are the Black & White classics alongside the various boho looks. Extravagant details like
a peak lapel on the classic single-breasted suit are ideal for a lively party, while colour-coordinated
accessories such as bow ties, paperboy caps and braces support the looks. This year, the matching
exhibition booth presents itself as a modern further development in loft style. A shiny Instagram wall
and several graffiti on the wall are the eye-catcher on the fairground.

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At 19.01.2023

With the launch of the NextGen project, the menswear label CG – CLUB of GENTS introduces several sustainable products for the Fall/Winter 2023 season. The brand pursues the goal of designing clothes in a holistic and sustainable way. The focus is on the use of selected raw materials and components. As a criterion for sustainable clothing, this collection uses only outer fabrics whose materials are 100% recycled or GOTS certified. With the NextGen project, the brand is also continuing its previous cooperation with Waste2Wear.

The products of the NextGen project can be found in the collection of CG – CLUB of GENTS, as well as in the sublines Savile Row by CG – CLUB of GENTS and Your Own Party by CG – CLUB of GENTS. In the first step, five new products will be available in the mainline CG – CLUB of GENTS. This includes a quilted jacket, which is produced from 100% damaged and recycled fishing nets by their partner Waste2Wear. An oversized shirt jacket and a vest with matching trousers made from GOTS-certified cotton complete the range. Another item in the NextGen project is a jacket made from a 100% recycled wool blend by Italian weaver Nova Fides.

The components of the styles are recycled wool, recycled plastics, or GOTS-certified fabrics. In each season, qualities, fits, and colors are added, which can be optimally combined with the products of previous seasons. In this way, the products do not become one-time seasonal items, but a long-lasting companion. All products of the NextGen project are identified with a corresponding hangtag and sew-in label as a brand label. To round off the project, clothes hangers and garment bags have also been developed, with attention paid to the use of selected raw materials and components.

Images are available for download here:

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Successful first presentation of CG – CLUB of GENTS at the Pitti Immagine Uomo in Florence

At 20.06.2023

From 13 to 16 June, the menswear brand CG – CLUB of GENTS impressed visitors at the international fair Pitti Immagine Uomo in Florence with its new collection for the spring/summer 2024 season. The trade fair was a great success for the brand and attracted numerous visitors.
CG – CLUB of GENTS shared the Sala delle Colonne (Area Monumentale / Dynamic Attitude) with CARL GROSS on more than 300 sqm. The main theme for CG – CLUB of GENTS was San Antonio, Ibiza. The brand used various light and video effects, for which the dark ambience created the atmosphere. Elements of the current shop design such as black steel elements, Hague Blue tones and bright neon lamps were included in the design of the stand.
The highlights of the collection were brought into focus by an exciting play of lights.
To close the first day of the fair, CARL GROSS, CG – CLUB of GENTS and the DJ duo Supernova from Florence invited visitors to an after-work aperitivo in the outdoor area of the Area Monumentale. With drinks and house music, the visitors could end the day in a relaxed atmosphere and talk about the collections.
The appearance of CG – CLUB of GENTS at the Pitti Immagine Uomo was a great success. It emphasised the brand’s international orientation as a provider of high-quality and stylish menswear.

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Création Gross: 2022 most successful and challenging fiscal year in the company’s history

At 16.01.2023

Création Gross GmbH & Co.KG has closed the 2022 financial year as the most successful in the company’s history with 74.2 million euros. This means that the traditional company from Hersbruck increased sales by 13% compared to 2019 and by 69% compared to the previous year 2021.

“After two tough years, we benefited above all from the Corona catch-up effect in 2022. After a long period in which festivities and occasions were not possible, demand was particularly strong for wedding and party fashion. We are looking positively to the future. Our new A/W 2023 collections offer attractive themes in the part of occasion and new business wear. We are sure that we will be able to further expand sales in 2023 with them,” Ralph Böhm, Managing Director Création Gross.

“We are proud to have achieved such a good fiscal year despite massive procurement problems, war and other crises. We would like to thank our employees for this exceptional performance and our partners and customers for the trust they have placed in us.
The new year 2023 is starting off no less challenging. The tense situation in the part of delivery times continues to drag on and we expect that the issue will continue to occupy us intensively until mid 2023. We are aware of the problems resulting from this and are working intensively on solutions.” Thomas Steinhart, Managing Partner Création Gross.

In the past year, Création Gross has decisively driven forward the areas of IT with ERP project and digitalization, the stringent expansion of internationalization, the restructuring of procurement channels and sustainability in the company. These fields of action will remain relevant for the year 2023.
Création Gross GmbH & Co.KG was founded in 1925 and has 240 employees, 200 of whom work at the headquarter in Hersbruck.

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