News

CG – CLUB of GENTS is placing its focus on the sales floor for the season Spring/Summer 2024 with the new Pop-Up concept. By presenting various product groups and sublines individually, the new collection becomes a highlight for both retailers and customers.
The new Pop-Up concept by CG – CLUB of GENTS can be customized according to the retailer’s needs with individual elements and clothes racks and adapted to the available presentation space. The highlight of the concept is the Tower, which serves as a small Pop-Up with additional decorations – creating an eye-catcher for the collection, especially in small areas. The colors black and hague blue are from the existing store design, providing an appealing atmosphere to the space. Black expanded metal in a mesh look not only creates a modern street look but also ensures stability and necessary transparency on-site. With this unique concept, the menswear label aims to give its retailers the opportunity to present their products in an innovative way and provide customers with an unforgettable shopping experience.
In addition to the main and subline products, the Pop-Up can also be filled with items from the new NextGen project. Since Autumn/Winter 2023, CG – CLUB of GENTS offers sustainable products as part of the NextGen project, focusing on the use of selected raw materials and fabrics. The outer fabrics of these products are made entirely from sustainable materials, sourced from certified recycled or naturally renewable resources. In the new summer collection, all looks are 100% GOTS certified. Colors such as sage, natural, navy, and black are timeless and versatile. Different shades of yellow freshen up the styles and convey a sense of lightness. Wide-cut, casual trousers, waistcoats, and jackets made of linen or cotton, as well as super-lightweight sweater-style t-shirts, are trendy and redefine the suit look.

Felix Kroos – podcast host, TV expert and ex captain of 1. FC Union Berlin – will be the new exclusive
brand partner of CG – CLUB of GENTS. The cooperation will start in May 2023 and will initially run for
two years. CG – CLUB of GENTS has been the premium sponsor and official men’s outfitter of 1. FC
Union Berlin since 2021. The connection to the Union player Felix Kroos was obvious.

The collaboration started at the beginning of May with a fitting and shooting in Berlin. Every season,
Felix Kroos is outfitted with the latest looks from the brand. From sporty-elegant to casual-relaxed, all
styles are included. The selected favorite looks of Felix Kroos are now available on the following landing
page: https://www.cg.fashion/de/felix-kroos/

In addition to digital communication via the online shop and the social media channels of CG – CLUB of
GENTS, Felix Kroos will also be seen in the brand’s looks in his media appearances.
“We are delighted to have Felix Kroos as our partner,” says Ralf Klute, Division Head of CG – CLUB of
GENTS. “The relaxed demeanor and his honest manner reflect exactly what our brand stands for.”
Through the collaboration, CG – CLUB of GENTS aims to reach a broader target group via diverse
communication channels in the future. Collections and looks are to be presented in a way that is
appropriate for the target group and inspire people to style them.

The menswear label CG – CLUB of GENTS is presenting the 2024 event and wedding program of its
subline Your Own Party by CG – CLUB of GENTS at the European Bridal Week in Essen. Since 2019, the
subline Your Own Party by CG – CLUB of GENTS has established itself as one of the leading suppliers
for wedding outfits in the DACH region. The collection ranges from boho looks to elegant evening wear
to matching accessories. The international trade fair for wedding fashion took place this year from 01
to 03 April 2023.
The collection has the motto “Bright up the night” and takes up on the most important trendsfor 2024.
With natural fabrics like linen, wool and silk, the collection offers a wide range of haptics and qualities.
Natural tones such as petrol, marble grey, different shades of red and a powdery sage also set the tone
for the wedding fashion. From glamorous styles in wool and silk to understated linen, the collection
offers a wide choice.
The highlights are the Black & White classics alongside the various boho looks. Extravagant details like
a peak lapel on the classic single-breasted suit are ideal for a lively party, while colour-coordinated
accessories such as bow ties, paperboy caps and braces support the looks. This year, the matching
exhibition booth presents itself as a modern further development in loft style. A shiny Instagram wall
and several graffiti on the wall are the eye-catcher on the fairground.

With the launch of the NextGen project, the menswear label CG – CLUB of GENTS introduces several sustainable products for the Fall/Winter 2023 season. The brand pursues the goal of designing clothes in a holistic and sustainable way. The focus is on the use of selected raw materials and components. As a criterion for sustainable clothing, this collection uses only outer fabrics whose materials are 100% recycled or GOTS certified. With the NextGen project, the brand is also continuing its previous cooperation with Waste2Wear.

The products of the NextGen project can be found in the collection of CG – CLUB of GENTS, as well as in the sublines Savile Row by CG – CLUB of GENTS and Your Own Party by CG – CLUB of GENTS. In the first step, five new products will be available in the mainline CG – CLUB of GENTS. This includes a quilted jacket, which is produced from 100% damaged and recycled fishing nets by their partner Waste2Wear. An oversized shirt jacket and a vest with matching trousers made from GOTS-certified cotton complete the range. Another item in the NextGen project is a jacket made from a 100% recycled wool blend by Italian weaver Nova Fides.

The components of the styles are recycled wool, recycled plastics, or GOTS-certified fabrics. In each season, qualities, fits, and colors are added, which can be optimally combined with the products of previous seasons. In this way, the products do not become one-time seasonal items, but a long-lasting companion. All products of the NextGen project are identified with a corresponding hangtag and sew-in label as a brand label. To round off the project, clothes hangers and garment bags have also been developed, with attention paid to the use of selected raw materials and components.

Images are available for download here: https://we.tl/t-4jtgGxIPpG

From 13 to 16 June, the menswear brand CG – CLUB of GENTS impressed visitors at the international fair Pitti Immagine Uomo in Florence with its new collection for the spring/summer 2024 season. The trade fair was a great success for the brand and attracted numerous visitors.
CG – CLUB of GENTS shared the Sala delle Colonne (Area Monumentale / Dynamic Attitude) with CARL GROSS on more than 300 sqm. The main theme for CG – CLUB of GENTS was San Antonio, Ibiza. The brand used various light and video effects, for which the dark ambience created the atmosphere. Elements of the current shop design such as black steel elements, Hague Blue tones and bright neon lamps were included in the design of the stand.
The highlights of the collection were brought into focus by an exciting play of lights.
To close the first day of the fair, CARL GROSS, CG – CLUB of GENTS and the DJ duo Supernova from Florence invited visitors to an after-work aperitivo in the outdoor area of the Area Monumentale. With drinks and house music, the visitors could end the day in a relaxed atmosphere and talk about the collections.
The appearance of CG – CLUB of GENTS at the Pitti Immagine Uomo was a great success. It emphasised the brand’s international orientation as a provider of high-quality and stylish menswear.