Find out here what drives us as a company, what challenges we overcome and what successes we celebrate. Discover our passion and commitment to fashion and style.

Création Gross: Reorganization in Management and Sales Leadership

At 03.05.2024

As of September 1, 2024, Dominik Gross will assume the role of Managing Director for Sales, Product and Marketing alongside with Thomas Steinhart, Managing Partner, and Peter Gross, Managing Shareholder.
Dominik Gross will succeed Ralph Böhm, who will continue his duties as Managing Director until August 31, 2024. Until December 31st of this year, he will continue to provide advisory support to Dominik Gross. Ralph Böhm has been a member of the management team for more than 25 years and is responsible for sales, product and marketing for both brands.

Peter Gross, Managing Shareholder, expresses his special thanks to Ralph Böhm. “Ralph Böhm has made extraordinary contributions to our company over many years. His loyalty, his excellent product expertise and his humanity have substantially shaped the company and led to great success. I want to sincerely thank him because we have spent a significant part of our professional careers together – that bonds us.” said Gross.

Dominik Gross, previously serving as Head of Sales, will hand over direct responsibility for Wholesale Germany to Bastian Fritz on 01.09.2024. Fritz will then assume the role of Head of Sales Germany overseeing sales responsibilities for both brands, CARL GROSS and CG – CLUB of GENTS. Together with Dirk Schaal, in Wholesale International, Bastian Fritz will report directly to Dominik Gross.
Bastian Fritz has been with Création Gross in sales for 12 years. Previously responsible for the CG – CLUB of GENTS brand in the Bavarian sales region, Fritz brings exceptional knowledge and contacts in the German wholesale landscape.

“We are pleased to be able to fill nearly all leadership positions in sales from within our own ranks and to implement the fourth generation of the family into management. This ensures further continuity in our family business, which personally delights me. I wish everyone involved much success for the future.” says Peter Gross.

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Création Gross publishes Sustainability Report 2023

At 29.04.2024

Création Gross is publishing a comprehensive sustainability report for the second time. This continues the company’s journey towards sustainable business practices. The report announces a series of initiatives and milestones that underline the company’s commitment to environmental responsibility and social justice.

These include the company’s own GRS certification, which is intended to promote the use of recycled materials in products, the restructured supplier management system with the aim of creating more transparency in the supply chain, and the comprehensive energy refurbishment at the main site in Hersbruck.

“In the second sustainability report, we talk openly about our successes, current projects and setbacks in the area of sustainability. This transparency helps us to realign ourselves year after year,” Stefanie Denk, Head of Sustainability & Innovation Création Gross.

Further information on Création Gross’ sustainability efforts can be found in the company’s latest sustainability report on the website.

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Michael Berngruber appointed as new Division Head CARL GROSS

At 04.04.2024

Création Gross is pleased to announce the appointment of Michael Berngruber as the new Division Head for CARL GROSS, effective April 1, 2024. Berngruber will succeed Thorsten Grönlund, who will be leaving the company by the end of April 2024.
In his new role, Berngruber will assume stylistic and creative leadership for CARL GROSS, the core brand of the esteemed company with nearly a century of heritage. He will also oversee the direction of the sub-labels BLACK LINE and CONCEPT GREEN, driving forward product innovation and refining the brand image of CARL GROSS through targeted marketing initiatives.
With a wealth of experience in the industry, Création Gross is confident in Berngruber’s ability to excel in his new position. Previously, Berngruber held key roles in product development, marketing, and sales at Digel AG. His career includes notable tenures at CLINTON Großhandels GmbH, TOMMY HILFIGER, and HUGO BOSS, showcasing his comprehensive understanding of the fashion landscape.
Reporting directly to Ralph Böhm, Managing Director of Sales, Product, and Marketing at Création Gross, Berngruber’s appointment reflects the company’s commitment to fostering innovation and growth. “We are thrilled to welcome Michael Berngruber to our team. His extensive expertise will be instrumental, particularly in navigating the challenges of our industry. As we approach our 100th anniversary, we are eager to collaborate with Michael to further elevate the CARL GROSS brand,” stated Ralph Böhm.

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Création Gross launches New Career Portal

At 20.02.2024

Franconian fashion company Création Gross is pleased to announce the launch of its new career website. The innovative platform provides a wealth of resources for talented professionals interested in pursuing a career in the fashion industry.

The introduction of the new career website represents a significant milestone in Création Gross’s mission to attract talented individuals who share a passion for fashion and are considering the Hersbruck-based company as a potential employer. The objective was to convey approachability, empathy, and authenticity. Numerous images and videos showcasing Création Gross employees and workspaces offer applicants a genuine glimpse into the company.

“We are incredibly excited about the launch of our new careers website, as it allows us to present our company, culture, and work environment authentically—without any gloss or pretence,” says Julia Metz, Head of Human Resources. “We firmly believe that our success is intricately tied to the dedication and creativity of our employees. The new careers site will enable us to attract talented individuals who will enhance our team.”

In addition to providing information on job openings, the website offers insights into the diverse responsibilities across various departments within a fashion company, as well as the multitude of development opportunities available. A dedicated section for trainees and apprentices, featuring authentic video job descriptions providing insights into respective training programs, is specifically tailored to the younger audience.

Link to the website:

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Dirk Schaal Appointed Head of International Sales

At 11.12.2023

Création Gross is pleased to announce the appointment of Dirk Schaal as Head of
International Sales, effective April 1, 2024. In this position, the Franconian men’s
fashion specialist is expanding its expertise in export activities, reaffirming its
commitment to an internationalization strategy.
In his new role, Mr. Schaal will focus on expanding existing international distribution
channels and driving the strategic development of additional markets. He will report
to Dominik Gross, Head of Sales Création Gross GmbH & Co.KG, who oversees
overall wholesale distribution responsibilities for Germany and international markets.
With extensive international sales experience, Mr. Schaal, a trained and certified trade
assistant, most recently served as the Director of International Sales at BALDESSARINI
GmbH. Prior to that, he held the position of International Sales Manager at Hugo Boss
AG. His professional journey began in a development program at Breuninger,
providing him with a comprehensive understanding of both the industry and retail
“We are thrilled to welcome Dirk Schaal to our team. His extensive expertise in
expanding international presence is precisely what we need to enhance our visibility
on the global stage. Dirk Schaal’s experience and dedication will play a crucial role in
achieving our growth objectives and strengthening our brands in international
markets.”, stated Dominik Gross.

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Création Gross is GRS (Global Recycled Standard) certified

At 22.11.2023

Création Gross GmbH & Co. KG has been GRS certified since November 2023, thus expanding its product range to include sustainable clothing. GRS-certified products will be available under the two lines “NextGen project by CG – CLUB of GENTS” and “CARL GROSS CONCEPT GREEN” starting from the Fall/Winter 2024 collection.
The GRS certification marks a significant stride for Création Gross towards sustainable products, building on the foundation laid by GOTS certification in 2021. Création Gross is listed in the register of standards under the license number CERES-1038.
The Global Recycled Standard, a Textile Exchange standard, aims to foster a higher percentage of recycled content in products. Through the verification of recycled content, both brands and consumers are empowered to make informed purchasing decisions, promoting transparency in the process.

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Thorsten Grönlund Leaves from Création Gross

At 06.10.2023

Thorsten Grönlund, Division Head of CARL GROSS, will be leaving the company by his
own request at the end of April 2024 to pursue a new professional challenge.
The 54-year-old joined Création Gross in 2019, taking charge of the CARL GROSS brand.
During his tenure, he played a pivotal role in expanding the brand’s visibility and
developing the sustainable Concept Green capsule.

“We deeply regret Mr. Grönlund’s decision, but we respect his motivations. Thorsten
Grönlund, along with his team, has successfully refined the brand profile of CARL GROSS
and significantly increased its revenue. We thank him for his outstanding contributions and
wish him all the best on his future endeavours,” said Ralph Böhm, Managing Director of
Sales, Product, and Marketing.

A successor for the position has not been determined at this time.
Further details will be provided in due course.

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Relaunch of the retailer portal

Direct access to brands, articles, promotions and stocks around the clock

At 25.07.2023

Création Gross GmbH & Co.KG relaunches the retailer portal of both brands CARL GROSS and CG – CLUB of GENTS. The web-based portal allows customers to access comprehensive information about brands, promotions, items and inventory at any time. In addition, retailers have the option of conveniently placing their reorder and pre-order orders via the portal around the clock.

The user-friendly web-based system provides retailers with direct and easy access to a wide range of information such as detailed product descriptions, images and specifications. It also provides insight into the latest promotions and special offers and current inventory of available products. Retailers can conveniently place their reorder and pre-order requests online 24/7, speeding up the ordering process and increasing efficiency.

“With the relaunch of our B2B portal we are focusing on an improved customer experience and more efficient collaboration with our business partners,” says Katharina Reitmaier, Head of E-Commerce & Business Development. “We are convinced that the new portal will help our retailers to satisfy their customers through the information and order options available in real time.”

With the new retailer portal, Création Gross GmbH & Co.KG sets another milestone in the provision of digital services for business partners.

The new B2B portal of Création Gross GmbH & Co.KG is now available for registered retailers. Interested business partners can register on the website and get access to all features and benefits.

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Création Gross in new corporate design

At 17.07.2023

The company Création Gross GmbH & Co. KG got its first independent corporate design with the newly developed website

The aim was to give Création Gross a face as a company and employer and to offer both brands CARL GROSS and CG – CLUB of GENTS a neutral platform. Visitors to the site can expect documentary images as well as descriptive texts depicting the company and its locations.

The Responsibility section is a central component of the corporate website. The sustainability activities under the claim ALL ABOUT NEXT, deal with the topics supply chain, environmental protection and social issues. These are presented in a comprehensible way and are constantly being expanded. The news section contains press releases and further insights into current topics and projects of the company.

Direct access to all Création Gross sale platforms has been created. This includes the brand pages of CARL GROSS and CG – CLUB of GENTS, direct access to the B2B area and a newly designed outlet page.

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CG -CLUB of GENTS introduces new Pop-Up concept and expands the NextGen project for order start

At 11.07.2023

CG – CLUB of GENTS is placing its focus on the sales floor for the season Spring/Summer 2024 with the new Pop-Up concept. By presenting various product groups and sublines individually, the new collection becomes a highlight for both retailers and customers.
The new Pop-Up concept by CG – CLUB of GENTS can be customized according to the retailer’s needs with individual elements and clothes racks and adapted to the available presentation space. The highlight of the concept is the Tower, which serves as a small Pop-Up with additional decorations – creating an eye-catcher for the collection, especially in small areas. The colors black and hague blue are from the existing store design, providing an appealing atmosphere to the space. Black expanded metal in a mesh look not only creates a modern street look but also ensures stability and necessary transparency on-site. With this unique concept, the menswear label aims to give its retailers the opportunity to present their products in an innovative way and provide customers with an unforgettable shopping experience.
In addition to the main and subline products, the Pop-Up can also be filled with items from the new NextGen project. Since Autumn/Winter 2023, CG – CLUB of GENTS offers sustainable products as part of the NextGen project, focusing on the use of selected raw materials and fabrics. The outer fabrics of these products are made entirely from sustainable materials, sourced from certified recycled or naturally renewable resources. In the new summer collection, all looks are 100% GOTS certified. Colors such as sage, natural, navy, and black are timeless and versatile. Different shades of yellow freshen up the styles and convey a sense of lightness. Wide-cut, casual trousers, waistcoats, and jackets made of linen or cotton, as well as super-lightweight sweater-style t-shirts, are trendy and redefine the suit look.

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