News

Création Gross is pleased to announce the appointment of Michael Berngruber as the new Division Head for CARL GROSS, effective April 1, 2024. Berngruber will succeed Thorsten Grönlund, who will be leaving the company by the end of April 2024.
In his new role, Berngruber will assume stylistic and creative leadership for CARL GROSS, the core brand of the esteemed company with nearly a century of heritage. He will also oversee the direction of the sub-labels BLACK LINE and CONCEPT GREEN, driving forward product innovation and refining the brand image of CARL GROSS through targeted marketing initiatives.
With a wealth of experience in the industry, Création Gross is confident in Berngruber’s ability to excel in his new position. Previously, Berngruber held key roles in product development, marketing, and sales at Digel AG. His career includes notable tenures at CLINTON Großhandels GmbH, TOMMY HILFIGER, and HUGO BOSS, showcasing his comprehensive understanding of the fashion landscape.
Reporting directly to Ralph Böhm, Managing Director of Sales, Product, and Marketing at Création Gross, Berngruber’s appointment reflects the company’s commitment to fostering innovation and growth. “We are thrilled to welcome Michael Berngruber to our team. His extensive expertise will be instrumental, particularly in navigating the challenges of our industry. As we approach our 100th anniversary, we are eager to collaborate with Michael to further elevate the CARL GROSS brand,” stated Ralph Böhm.

Franconian fashion company Création Gross is pleased to announce the launch of its new career website. The innovative platform provides a wealth of resources for talented professionals interested in pursuing a career in the fashion industry.

The introduction of the new career website represents a significant milestone in Création Gross’s mission to attract talented individuals who share a passion for fashion and are considering the Hersbruck-based company as a potential employer. The objective was to convey approachability, empathy, and authenticity. Numerous images and videos showcasing Création Gross employees and workspaces offer applicants a genuine glimpse into the company.

“We are incredibly excited about the launch of our new careers website, as it allows us to present our company, culture, and work environment authentically—without any gloss or pretence,” says Julia Metz, Head of Human Resources. “We firmly believe that our success is intricately tied to the dedication and creativity of our employees. The new careers site will enable us to attract talented individuals who will enhance our team.”

In addition to providing information on job openings, the website offers insights into the diverse responsibilities across various departments within a fashion company, as well as the multitude of development opportunities available. A dedicated section for trainees and apprentices, featuring authentic video job descriptions providing insights into respective training programs, is specifically tailored to the younger audience.

Link to the website: https://creationgross.com/karriere/

Création Gross is pleased to announce the appointment of Dirk Schaal as Head of
International Sales, effective April 1, 2024. In this position, the Franconian men’s
fashion specialist is expanding its expertise in export activities, reaffirming its
commitment to an internationalization strategy.
In his new role, Mr. Schaal will focus on expanding existing international distribution
channels and driving the strategic development of additional markets. He will report
to Dominik Gross, Head of Sales Création Gross GmbH & Co.KG, who oversees
overall wholesale distribution responsibilities for Germany and international markets.
With extensive international sales experience, Mr. Schaal, a trained and certified trade
assistant, most recently served as the Director of International Sales at BALDESSARINI
GmbH. Prior to that, he held the position of International Sales Manager at Hugo Boss
AG. His professional journey began in a development program at Breuninger,
providing him with a comprehensive understanding of both the industry and retail
sectors.
“We are thrilled to welcome Dirk Schaal to our team. His extensive expertise in
expanding international presence is precisely what we need to enhance our visibility
on the global stage. Dirk Schaal’s experience and dedication will play a crucial role in
achieving our growth objectives and strengthening our brands in international
markets.”, stated Dominik Gross.

Création Gross GmbH & Co. KG has been GRS certified since November 2023, thus expanding its product range to include sustainable clothing. GRS-certified products will be available under the two lines “NextGen project by CG – CLUB of GENTS” and “CARL GROSS CONCEPT GREEN” starting from the Fall/Winter 2024 collection.
The GRS certification marks a significant stride for Création Gross towards sustainable products, building on the foundation laid by GOTS certification in 2021. Création Gross is listed in the register of standards under the license number CERES-1038.
The Global Recycled Standard, a Textile Exchange standard, aims to foster a higher percentage of recycled content in products. Through the verification of recycled content, both brands and consumers are empowered to make informed purchasing decisions, promoting transparency in the process.

Thorsten Grönlund, Division Head of CARL GROSS, will be leaving the company by his
own request at the end of April 2024 to pursue a new professional challenge.
The 54-year-old joined Création Gross in 2019, taking charge of the CARL GROSS brand.
During his tenure, he played a pivotal role in expanding the brand’s visibility and
developing the sustainable Concept Green capsule.

“We deeply regret Mr. Grönlund’s decision, but we respect his motivations. Thorsten
Grönlund, along with his team, has successfully refined the brand profile of CARL GROSS
and significantly increased its revenue. We thank him for his outstanding contributions and
wish him all the best on his future endeavours,” said Ralph Böhm, Managing Director of
Sales, Product, and Marketing.

A successor for the position has not been determined at this time.
Further details will be provided in due course.

Création Gross GmbH & Co.KG relaunches the retailer portal of both brands CARL GROSS and CG – CLUB of GENTS. The web-based portal allows customers to access comprehensive information about brands, promotions, items and inventory at any time. In addition, retailers have the option of conveniently placing their reorder and pre-order orders via the portal around the clock.

The user-friendly web-based system provides retailers with direct and easy access to a wide range of information such as detailed product descriptions, images and specifications. It also provides insight into the latest promotions and special offers and current inventory of available products. Retailers can conveniently place their reorder and pre-order requests online 24/7, speeding up the ordering process and increasing efficiency.

“With the relaunch of our B2B portal we are focusing on an improved customer experience and more efficient collaboration with our business partners,” says Katharina Reitmaier, Head of E-Commerce & Business Development. “We are convinced that the new portal will help our retailers to satisfy their customers through the information and order options available in real time.”

With the new retailer portal, Création Gross GmbH & Co.KG sets another milestone in the provision of digital services for business partners.

The new B2B portal of Création Gross GmbH & Co.KG is now available for registered retailers. Interested business partners can register on the website and get access to all features and benefits.

The company Création Gross GmbH & Co. KG got its first independent corporate design with the newly developed website www.creationgross.com.

The aim was to give Création Gross a face as a company and employer and to offer both brands CARL GROSS and CG – CLUB of GENTS a neutral platform. Visitors to the site can expect documentary images as well as descriptive texts depicting the company and its locations.

The Responsibility section is a central component of the corporate website. The sustainability activities under the claim ALL ABOUT NEXT, deal with the topics supply chain, environmental protection and social issues. These are presented in a comprehensible way and are constantly being expanded. The news section contains press releases and further insights into current topics and projects of the company.

Direct access to all Création Gross sale platforms has been created. This includes the brand pages of CARL GROSS and CG – CLUB of GENTS, direct access to the B2B area and a newly designed outlet page.